Content maintenance checklist

Use these checks and indicators to decide what to do, to improve your content.

• Check if your business and user needs have changed.
• If your content has an expiry date, check when it needs to be removed.
• Is your content user-focused?Accuracy
• Apply any factual updates that need to be made.
• Advise on any other recommended changes. For example, this may be as simple as changing an image.
• Assess whether the content needs to be removed or changed. If not now, when?

See Remove content

• Apply any factual updates that need to be made.
• Advise on any other recommended changes. For example, this may be as simple as changing an image.
• Assess whether the content needs to be removed or changed. If not now, when?

See Remove content

• Check if your content is findable by external and internal search.
• Decide if you need to update your keyword strategy.
• Could you improve on the call-to-action in your metadata?

See Writing for SEO

• Check that your internal and external links work.
• Are the links still relevant?
• Could your hypertext be improved?

See Style Guide hyperlinks

• Review analytics and performance reports.
• Assess the metrics to know how the the content is tracking and performing against any KPIs that you’ve set.

Your success measures will include:

• Usability - do the results indicate you need to do further research?
• Findability - do you need to revise your metadata or keyword strategy?
• Accessibility - do your metrics indicate issues with readability, WCAG 2.0 compliance, or cultural and linguistically diverse users?

See Set goals and measure success