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Understand your content ecosystem

Understand your content channels and how they’re connected.

As you investigate the channels in your agency, you may find more than just a website or two. You may uncover many more websites, social media channels, apps, email newsletters, intranets and forgotten websites. You may also consider including more traditional media like flyers and brochures.

Why understand your ecosystem

Learning about your content ecosystem is vital to understanding overlaps, gaps and scope. This can help you to gain executive support for your content strategy project.

Discover and map your content channels

Discover content channels

Start by listing all of the content channels used by the agency.

Show the content ecosystem

Start by listing all of the content channels used by the agency.

Content strategy output

What you'll get

  • An ecosystem map

What to do

Add to Part 1: The problem, in the Content Strategy Template

Do next: Start a content strategy→

Where to begin phase

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