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Maintain and improve content

Set a review process to maintain and improve content. Use your data to keep it relevant for your users.

Content, information and technology can change at a fast pace. The business and user needs can also change–as can how you measure success.

How relevant your content is relies on you continuously maintaining and improving it. How well you do this, determines how well you meet the needs of your users.

The message is clear: focus on the tasks, goals and customer first and always.

Gerry Mcgovern, Content Marketing Experience

How to maintain and improve content

Create a maintenance plan

Set clear content review dates and the people responsible, in any content maintenance plan you create.

Content maintenance checklist

Review your content for accuracy and relevance. Analyse performance metrics against any KPIs you’ve set.

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