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Define your SEO strategy

Get better search results for users with search engine optimisation (SEO). Optimise content to make it easy for people to find the information they're looking for via search engines.

Why do SEO?

Search engine optimisation (SEO) helps direct the right users to the relevant content on your website. This creates a better user experience and a better source of online traffic.

Did you know?

Research shows there is a 45% difference on average between the top 3 search results and those ranked in position 20.

Source: SEMrush June 2017.

Learn about SEO terms

Understand the definitions, acronyms and concepts used in SEO before you apply methods and techniques.

Improve on-page SEO

Use proven SEO techniques to gain better search results. This helps users find the right information.

Improve off-page SEO

Use link building to give your content more authority. This helps users trust your content.

Content strategy output

What you'll get

  • An understanding of SEO techniques
  • Better search results for users
  • Better quality traffic to your website

What to do

Add to Part 10 in the Content Strategy Template

← Do before: Improve your information architecture (IA)

    Set the foundations phase

Do next: Choose and configure your content management system (CMS) →

Set the foundations  

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