We all take mental shortcuts to get many jobs done. David Dylan Thomas shares how cognitive bias can help or hinder the decisions users make. Two things that David shared I scribbled down: If something's easier to read, it feels more true (and vice versa). If something rhymes, we think it...
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Scott Kubie explains how content designers and strategists can put the user in the room for all content discussions and decisions. Scott's easy to listen to and he's drawn his own slides! There's a lot of gold in this presentation, including: finding the sweet spot between user needs and...
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Style Manual helps you to put people’s needs at the centre of all the content you create. It’s the toolkit for making information easy to read, accessible and inclusive. The approach to almost all the guidance in Style Manual is digital first: Writing and designing content - create content...
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