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  • 1.  Use of Pinterest

    Posted 20-02-2023 02:33 PM

    Hi everyone,

    We've been doing some research into the best platforms to engage our audiences, and one of the platforms that has been identified is Pinterest.

    We don't currently have a Pinterest page, but wanted to reach out to this community to see if anyone else has used the platform and what their experience was?

    Thanks very much!



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    Sarah-Jayne Robinson
    Partnerships and Communications Manager
    Questacon - The National Science and Technology Centre
    Department of Industry, Science and Resources
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  • 2.  RE: Use of Pinterest

    Posted 21-02-2023 11:33 AM

    Hi Sarah,

    I don't use it in my current role at the NLA (although the idea has been floated around), but I did experiment with it in a previous role at the NPG. It's hard to say whether it was worthwhile in the long-term (because I left) but the sort term results looked promising for website conversions.

    Pinterest is a long-term game and only very useful for evergreen content. I found it best to think about it as another search engine to tap into, rather than a social channel for community building/engagement.

    While at the NPG we experimented with Pinterest's 'Story Pins' (kind of like a mix between Stories and Reels), which were new at the time, and worked closely with the Pinterest Australia team (who were amazing) to develop a strategy for them. 



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    Stephanie Morris
    Program Manager, Communications and Social Media
    National Library of Australia
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  • 3.  RE: Use of Pinterest

    Posted 07-03-2023 07:11 PM

    Thank you very much for the information Stephanie - this is really helpful!



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    Sarah-Jayne Robinson
    Partnerships and Communications Manager
    Department of Industry, Science, and Resources
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  • 4.  RE: Use of Pinterest

    Posted 22-02-2023 10:29 AM

    Hi Sarah - I haven't used it myself but I believe DSS are going to use it for advertising for a campaign - the particular audience they are targeting must be on that channel.



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    Tim Price
    Digital Content and Social Media Manager
    Department of the Prime Minister and Cabinet
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  • 5.  RE: Use of Pinterest

    Posted 07-03-2023 07:11 PM

    Thank you very much for the information Tim - it is very helpful!



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    Sarah-Jayne Robinson
    Partnerships and Communications Manager
    Department of Industry, Science, and Resources
    ------------------------------