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  • 1.  Discretionary paid social budget

    Posted 02-03-2023 01:30 PM

    Hi all, 

    Interested to know if anyone here has negotiated to have a budget for paid social advertising, not for a particular campaign but to boost organic content or create dark posts at your discretion.

    Serena Lever
    Senior Media Adviser
    Services Australia

  • 2.  RE: Discretionary paid social budget

    Posted 03-03-2023 09:50 AM

    Hi Serena,

    Our team (Department of Health and Aged Care) have done this for small amounts. Happy to take this offline if you want to have a meeting next week?  Shoot me an email

    Kind regards,


    Nathan Chardon O'Dea
    Assistant Director - Social Media
    Department of Health and Aged Care