At AMSA, Facebook was always our leading channel, but now it's overwhelmingly LinkedIn in engagement rate and audience growth. Will this change what we communicate and where? Not really...Facebook is still the cheapest platform for us to advertise on and always beats LinkedIn in terms of Reach.
I'm always so fascinated when things change like this!
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Kelly-Ann Stuart
A/g Advisor, Digital Service Design
Australian Maritime Safety Authority
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Original Message:
Sent: 23-02-2023 09:33 AM
From: Michelle Lee
Subject: Best platform for engagement vs reach
Hi everyone! Just a chance here to talk about how the different social media platforms are working for you and your content.
For example, for PM&C's Guest of Government visits for the Prime Minister, I've found that engagement have always worked best on LinkedIn for this type of content, while our reach is usually double or more on Twitter.
We do have a Facebook presence, but it's very new (less than a year old). If it'd been an established page, perhaps we'd have higher engagement on FB :)
What channels are really working for you at the moment?
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Michelle Lee
Digital Content and Social Media Strategist
Department of the Prime Minister and Cabinet
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