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  • 1.  Best platform for engagement vs reach

    Posted 23-02-2023 09:33 AM

    Hi everyone! Just a chance here to talk about how the different social media platforms are working for you and your content. 

    For example, for PM&C's Guest of Government visits for the Prime Minister, I've found that engagement have always worked best on LinkedIn for this type of content, while our reach is usually double or more on Twitter. 

    We do have a Facebook presence, but it's very new (less than a year old). If it'd been an established page, perhaps we'd have higher engagement on FB :)

    What channels are really working for you at the moment?

    Michelle Lee
    Digital Content and Social Media Strategist
    Department of the Prime Minister and Cabinet

  • 2.  RE: Best platform for engagement vs reach

    Posted 27-02-2023 11:30 PM

    When we think we finally have an answer, things change and engagement numbers fluctuate. The algorithm is so volatile, that prediction is almost futile.

    Rosemarie John
    Communications Manager
    Department of Defence

  • 3.  RE: Best platform for engagement vs reach

    Posted 28-02-2023 09:47 AM

    At AMSA, Facebook was always our leading channel, but now it's overwhelmingly LinkedIn in engagement rate and audience growth. Will this change what we communicate and where? Not really...Facebook is still the cheapest platform for us to advertise on and always beats LinkedIn in terms of Reach.

    I'm always so fascinated when things change like this!

    Kelly-Ann Stuart
    A/g Advisor, Digital Service Design
    Australian Maritime Safety Authority

  • 4.  RE: Best platform for engagement vs reach

    Posted 28-02-2023 10:31 AM

    Hi @Kelly-Ann Stuart  I work for a port authority in Queensland and this is the same for us!

    Melina Taylor
    Digital and Media Advisor
    QLD Government (State and Local)